Link Attribution ยท 2026 Reference
Branded Short Link
A shortened URL hosted on a company's own custom domain (e.g. link.brand.com/deal) instead of generic third-party domains.
Why It Matters in 2026 for SaaS Startups
Branded links increase click-through rates (CTR) by up to 39% by establishing immediate trust and avoiding spam filters.
Core Formula & Standard Benchmark
A fast DNS CNAME edge worker intercepts the custom slug and redirects with HTTP 301/302 while recording analytics.
CTR Lift (%) = ((Branded Link Clicks - Generic Short Clicks) / Generic Clicks) * 100
Industry Benchmarks
Branded links achieve 34-39% higher click rates than generic bit.ly or tinyurl short links.
How LinkPulse Solves This
LinkPulse provides custom CNAME domain links with sub-20ms Cloudflare Workers edge redirects.