Knowledge Base & Terminology
SaaS & LinkPulse Knowledge Glossary
Comprehensive, evidence-backed reference guides to essential Branded Short Links & QR Analytics metrics, architectures, and formulas.
Link Attribution
Reference
Branded Short Link
A shortened URL hosted on a company's own custom domain (e.g. link.brand.com/deal) instead of generic third-party domains.
Formula: CTR Lift (%) = ((Branded Link Clicks - Generic Short Clicks) / Generic Clicks) * 100
Branded links achieve 34-39% higher click rates than generic bit.ly or tinyurl short links.
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